DesignWealth
Branding, Print
DesignWealth is a financial advice, coaching, and consulting company that’s doing things differently. Unlike many traditional financial advisors, they act as partners and coaches to their clients, working with them to establish financial plans, holding them accountable to following those plans, and cheering them on in their successes. This project is a rebrand and relaunch of Fernhill Financial, a well-known but more traditional wealth management company. The new branding needed to capture DesignWealth’s youthful and innovative energy, while still retaining Fernhill’s essence as a community-focused business that places people at the centre of everything. The brand's visual language is rooted in a personality that is contemporary and fresh, yet with a very human feel.
