Rey FJ
Branding
Rey FJ is an e-commerce company that allows women to design their own personalized signet rings. These one-of-a-kind pieces are made to last longer than a lifetime, crafted from precious metals and inset with gemstones. As a brand, Rey FJ values confidence and self-assurance in all things, and is attracted to the unique kind of magic as a woman who’s “just got it." Rey FJ strives to cultivate a little bit of that undefinable magic in everything they do. To realize this undefinable magic, the brand’s aesthetics are heavily influenced by golden hour, the fleeting, nearly-impossible to capture moments just before dawn and just after dusk when the light is so perfect the whole world seems to glow.
The colour scheme captures many of the same warm tones as the setting sun, and can be used either as a full system, or combined as sub-systems for use as isolated marketing campaigns.
The photography concept below shows photos taken at golden hour, which make use of light and shadow as an aesthetic element. This, along with subtle gold touches on printed materials, weave this special "magic hour" quality throughout the brand while also calling back to the golden jewellery itself.
