AskAria
Branding
AskAria is a chatbot that assists with everything cannabis. The bot will be able to answer questions and provide recommendations based on scientific studies, product reviews, chat histories, and more. The goal is for AskAria to strip away the confusion consumers often feel when searching for reliable information about cannabis and other wellness products by consolidating it in one easy-to-access place. This brand concept reflects this simplification of a complex landscape into a trustworthy, human-centered, and non-judgmental digital space. The logo imagines Aria’s face, giving the bot a friendly, gender-neutral avatar that is designed as a system of expressions, all of which are crafted from keyboard characters. Created at Sovereign State in Toronto.
