SUSO Skate Co is a pop-up roller rink that opens in empty spaces left behind in malls by big box retail. The company grew to a point where their old home-grown website was no longer serving their needs. This full redesign moved the site to a more suitable platform, improved the way content was organized, and gave the site a major visual overhaul that introduced an entirely new illustration system to the brand. The result is a more user-friendly experience that is much better aligned with SUSO’s summery and retro brand personality.