Populus Technology
Branding
Populus Technology is a pioneering boutique consultancy in the field of insurance technology (insuritech), dedicated to making working in insurance to feel modern, efficient, and accessible. At the core of their mission lies a belief in technology's transformative potential to enhance work and enrich lives.
In a landscape dominated by visually conservative counterparts, this emerging brand carves out a unique identity that still upholds values of professionalism, expertise, and trustworthiness. A virant colour palette infuses the brand with an energy that is in turn grounded by gridded layouts and clean sans-serif typography. The personable logo adds a human touch, mirroring Populus Technology's commitment to putting people first.
