General Store
Branding, Web Design
The Shopify General Store is an internal shop full of limited-edition Shopify merch, all designed for Shopify employees by Shopify employees (myself and Dani Chavez Ackermann).
Because the General Store is designed for an internal vs. external audience, we are able to build on our brand guidelines to give the it a unique look and feel. We relied the brand guide as a foundation for our colour palette and typography so that the site still feels innately "Shopify," but developed a visual language of shapes, graphic elements, and expressive typography that introduced variety and new visual texture to the experience.
Designed by myself and Dani Chavez Ackermann, and developed by Julien Henrotte. Please note all numbers referenced on the site are placeholder.
